Sophistication is Bellincioni

Actions create a legacy. Italian family Bellincioni express themselves by creating fine jewelry from the end of 19th century. New times require agile approach through unique brand identity.

Lily as modern luxury

Lily as Italian national flower stands for new beginning as new birth. Three shapes at the right side represent growing lily as well as company core values – independence, stability and loyalty.


Bellincioni’s identity was designed for the future with a classic taste. From logo, packaging, and marketing materials to store environments and digital experiences.


Bellincioni brings sophistication. They believe that fine jewelry should be a personal, everyday and emotive.