Importance of Leadership: Positioning

We all know why is important to be a leader in your company, and all benefits from it, but you’ve probably already established leadership at home. Let’s admit it, that was fairly easy. But what then? You’re leader in the room, but there is infinite number of rooms out there. How to concur all of them, and can you?

Learn about yourself first

Recognize your current position, establish effective trustworthy team, make SWOT analysis – know what can hurt you, where you can benefit, block every threat and see every opportunity. When you finish, you will be able to see clear picture of your standing.

Know your competition

Know your enemy as good as you know yourself. Learn everything about your competition, do SWOT analysis about every one of them, too. Know where they see themselves in 5-10 years and how they plan to achieve that. Infiltrate in their rows and you will be aware about relationships between co-workers, family problems, affairs, everything.


Knowing everybody’s standing should follow up by positioning competition in groups.

Last positions are reserved for ones who are lucky to be where they are. You need to study them, and study their weaknesses. They’re not real threat, and if you how and when, you can use them.

Middle positions are usually reserved for two different groups. Companies with a long history without real guidance or companies who’re slowly making their ways to the top.

Big league. Everybody knows everything. If you’re still not here, it’s time to follow. Learn how they got where they are and try to follow that path.

Taking action

If you’re in the big league, it’s time for the action. But know this, here is the big difference between the leader and followers. It’s like being late for a flight by two minutes. You can imagine making it, being so close and then when you don’t, you start to blame everyone. This can cause catastrophic consequences.


Do you watch UFC? You should. See who is getting all money and who gets most beaten, who dictate the terms and who follows.